glitter & Grit
The world tells women that they need to shed their femininity to be taken seriously as athletes. But as a self-care brand that sports the persona of functionally feminine, Tree Hut knows better than anyone that strength and beauty can exist in the same package.
NFL cheerleaders are living proof. They’re Where Glitter Meets Grit.
style/tone:
The visual style of this spot lives somewhere between a sports documentary and cinematic. THINK: Nike Athlete Anthem. With hard-hitting training action, touches of slo-mo, and extreme close-ups. This intensity is a deliberate contrast to the flashes of femininity featured in some of the scenes.
SEE ROUGH SAMPLE VIDEO
CREDITS:
BAKERY AGENCY
AD: Bella Borenstein
CW: Liz Roper