giddy-up
History is real quiet in regards to women of the west. As cowgirl culture has spread like wildfire, Wrangler’s “Confidently Cowgirl Collection” is kicking up dust as the audacious voice for women, regardless of where they roam. We aren’t sitting quietly any longer, get your ass on the saddle and Giddy-Up.
01
Attitude From
All Angles
In city locations where Wrangler stores are out of range, interactive billboards will help women try us on for size. Open your camera app and hover over the looks to watch the styles come to life with a virtual fashion show. Take a mirror selfie and plug in your measurements with the help of our size guide — It’s time to match your fit to your attitude.
02
The City’s Wild Mustangs
Wrangler-branded wild mustangs will accompany “workwear” pop-ups outside of some of Corporate America’s leading offices. With a photo booth and customized Wrangler workwear, women are encouraged to let loose of the reigns on their lunch breaks and take the road less traveled by switching their stuffy corporate fashion for something more striking.
03
Test Your Surroundings
Wrangler flagship stores are upgrading their fitting room mirrors with interactive AR technology so you can level-up your selfies and test your surroundings. Adjust the lighting with our touchscreen mirrors or swipe through locations like the Wild West, honky-tonk bars, or downtown Music City.
04
The Great Plain Jean
Wrangler locations in Ft. Worth, TX and Greensboro, NC will feature a new denim style with a customizable design experience. With every purchase of The Great Plain Jean, ladies are offered the choice between complementary embroidery, bedazzling, or hand-painted designs from local artists.
05
Two-step Sneakers
The “Nike By You” shop will now feature our eye-catching prints to personalize your shoe game. Complete the look with Blazers: the modern boot for all commuting and city-slicking.
06
Wildcards
Wrangler is releasing a line of Wildcards, with a western flair. The cards will be available online, at the mustang pop-up and handed out in bars across more urban locations.
07
Cowgirl Cocktails
While Coors Banquet is the drink of the Wrangler cowboys, the cowgirls deserve something more fitting. By partnering with sister-owned canned cocktail brand, Austin Cocktails, we diversify the drinking category with a launch of Cowgirl Cocktails to wet your whistle.
08
saddle up
Lime and Wrangler are joining forces to ensure no matter the saddle, you’ll always ride in style. With each jean purchase, the tag will give hints to find its matching bike. Snap a photo when you find the exclusive prints for your next free ride.